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100+ Years Of Combined Asia Experience
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He was the first person hired in Asia by the NBA and eventually became the Managing Director of NBA Asia. He was also the first person hired in Asia by Imax and was responsible responsible for Film Distribution and eventually became the Managing Director of IMAX Japan. Loron has also served as Regional Director of Ivey Business School's Executive MBA program at Western University's Hong Kong campus.
Loron is currently working on strategic planning, fundraising and market entry strategies for several North American and European sports technology companies and sports media platforms, as well as, helping the development of sports federations and teams in Asia. Loron also works with leading sports tech accelerators Stadia Ventures in St. Louis, USA and Sports Tech Tokyo in Japan and he is also the Chairman of the Sports Committee at The American Chamber of Commerce in Hong Kong.
From go-to-market strategy to find investors, strategic partners and clients, Jean-Baptiste is here to give you insights about this fragmented but exciting Asia-Pacific region. He helps building the new generation of talents by lecturing for MBA programs at HKUST and CUHK in “Global and Asia Sports Management”. He graduated with a MSc in Corporate Finance from SKEMA Business School (France) and HKUST and still continues polishing his mandarin at CUHK (Hong Kong).
He is also a mentor at Le Tremplin, the world’s first sports innovation hub based in Paris, France and as well as Health and Lifestyle growth ASICS Tenkan-Ten in Barcelona, Spain.
profession in China for over 15 years working for IMG and the NBA.
Joanna was one of the first people hired by the NBA in China. She was instrumental in building the league’s marketing partnerships business over a fast-growing 10-year period, NBA’s first exhibition game in NBA, signing the first NBA player endorsement deal in China, USAB around the 2008 Beijing Olympics. From 2000 to 2004, Joanna was Marketing Manager at IMG and was responsible to managing sponsorship accounts for the Chinese Soccer League (CSL) and Chinese Basketball Association (CBA)leagues during a critical period of their development.
Joanna is currently working with rights owners to build their presence in China, creating strategies to engage with the local market with considerations to preserve the authenticity of the owners’ core values.