Tokyo, Japan
Seoul, South Korea
Beijing, China
Hong Kong SAR
Shenzhen. China
Kunming, China
Bangkok, Thailand
Singapore
Jakarta, Indonesia
Sydney, Australia
Wellington, New Zealand
Taipei , Taiwan

OUR TEAM ACCELERATES
YOUR GROWTH IN ASIA

100+ Years Of Combined Asia Experience

Fostering Relationships With Top Asian Clients

MEET OUR FOUNDING TEAM

Loron Orris

Co Founder

Loron has over 20 years of experience in Asia Pacific in corporate strategy, marketing, sports marketing, sales and business development for the National Basketball Association (NBA), IMAX, the Ivey Business School, and consulting company OMI.

He was the first person hired in Asia by the NBA and eventually became the Managing Director of NBA Asia. He was also the first person hired in Asia by Imax and was responsible responsible for Film Distribution and eventually became the Managing Director of IMAX Japan. Loron has also served as Regional Director of Ivey Business School's Executive MBA program at Western University's Hong Kong campus.

Loron is currently working on strategic planning, fundraising and market entry strategies for several North American and European sports technology companies and sports media platforms, as well as, helping the development of sports federations and teams in Asia. Loron also works with leading sports tech accelerators Stadia Ventures in St. Louis, USA and Sports Tech Tokyo in Japan and he is also the Chairman of the Sports Committee at The American Chamber of Commerce in Hong Kong.

JEAN BAPTISTE ROY

Co Founder

Jean-Baptiste ROY has served in a variety of roles for more than 10 years in Asia including Director of the PE/VC arm for Clipper Capital (Family office of the Wertheimer Family) and Associate Director of Strategic Advisory for Censere Group/Stratiqa. Jean-Baptiste has assisted a wide range of companies, from start-ups to multinationals including Lagardère, Wanda, Bank Of China and Legrand as well as investment funds including IDG Capital or Sequoia Capital.

From go-to-market strategy to find investors, strategic partners and clients, Jean-Baptiste is here to give you insights about this fragmented but exciting Asia-Pacific region. He helps building the new generation of talents by lecturing for MBA programs at HKUST and CUHK in “Global and Asia Sports Management”. He graduated with a MSc in Corporate Finance from SKEMA Business School (France) and HKUST and still continues polishing his mandarin at CUHK (Hong Kong).

He is also a mentor at Le Tremplin, the world’s first sports innovation hub based in Paris, France and as well as Health and Lifestyle growth ASICS Tenkan-Ten in Barcelona, Spain.

JOANNA CHEUNG

Partner

Joanna Cheung has been in the sports and entertainment marketing
profession in China for over 15 years working for IMG and the NBA.

Joanna was one of the first people hired by the NBA in China. She was instrumental in building the league’s marketing partnerships business over a fast-growing 10-year period, NBA’s first exhibition game in NBA, signing the first NBA player endorsement deal in China, USAB around the 2008 Beijing Olympics. From 2000 to 2004, Joanna was Marketing Manager at IMG and was responsible to managing sponsorship accounts for the Chinese Soccer League (CSL) and Chinese Basketball Association (CBA)leagues during a critical period of their development.

Joanna is currently working with rights owners to build their presence in China, creating strategies to engage with the local market with considerations to preserve the authenticity of the owners’ core values.

SUPPORTED BY OUR EXTENDED TEAM OF EXPERTS

DR JOHN O’REILLY

Professor, PhD Exercise Physiology & Nutrition CUHK

Professor, PhD Exercise Physiology & Nutrition CUHK

GENE HARPER

Fitness & Sports Brands Ex- MD of Life Fitness Asia

Fitness & Sports Brands Ex- MD of Life Fitness Asia

JAEWOO SEO

Advertising , Samsung South Korea

Advertising , Samsung South Korea

RUNi TIAN

Fitness and Youth Sports China

Fitness and Youth Sports China

DR JOHN O’REILLY

Professor, PhD Exercise Physiology & Nutrition CUHK

Professor, PhD Exercise Physiology & Nutrition CUHK

GENE HARPER

Fitness & Sports Brands Ex- MD of Life Fitness Asia

Fitness & Sports Brands Ex- MD of Life Fitness Asia

JAEWOO SEO

Advertising , Samsung South Korea

Advertising , Samsung South Korea

RUNi TIAN

Fitness and Youth Sports China

Fitness and Youth Sports China