LIV3LY is a social fitness and e-commerce ecosystem that consists of digital, mobile event registration, payment management and database marketing services to brand owners and event organisers for large scale events.  Their application MOVE by LIV3LY connects targeted users, mainly everyday athletes, to brands, health and fitness, and nutrition experts, all in a single platform.

Having their application launched only in 2019, the Singapore based startup has their sights set on a regional expansion after capturing numerous big name clients including Asics, Disney, Marvel, Under Armour, and more, within their first year.  


AST and LIV3LY Running Full Steam Ahead

Amidst a global fitness boom and the growing adoption of digital fitness, LIV3LY looks to leverage these opportunities for their growth.  Before taking any action, AST worked diligently to understand LIV3LY’s business to identify gaps and synthesized strategic goals through thorough interviews and workshops with the staff.  

A strategic review of the company’s commercial strategy was performed by AST to refine LIV3LY’s business model including pinpointing key target markets and examining revenue streams and future growth opportunities.   By narrowing in on the key business areas which are most profitable, AST presented a competitor landscape with data on front and backend user experience from.  With the abundance of information, AST developed the startup’s growth strategies with focus on accelerating revenue growth and opportunity, working hand-in-hand with LIV3LY to tailor its product offering to include engagement via gamification, emerging media experience creation via AI and AR,  as well as a more dynamic platform.

AST remains a close partner of LIV3LY and is currently leading the company’s fundraising efforts to build upon the offerings of the current platform to offer additional engagement and to expand operations in APAC and beyond.


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