YAS is a pioneering blockchain-based insurtech company headquartered in Hong Kong, with a growing presence across Asia. They revolutionize the insurance landscape by offering on-demand micro-insurance, transforming the traditional approach to insurance purchasing and claims. Their mission is to reshape the industry through the provision of simple, affordable, and efficient micro-insurance products seamlessly integrated into daily lifestyles.
CHALLENGES:
YAS encountered a business challenge requiring a strategic overhaul for B2B expansion and fundraising. Our team at AST was entrusted with the responsibility of assisting them in this endeavor.
To address this, AST implemented a comprehensive set of solutions. We initiated the process by conducting a thorough analysis of existing business roadblocks and future challenges, facilitating workshops for brainstorming and ideation.
BENEFITS:
BUSINESS MODEL & CUSTOMER JOURNEY IMPROVEMENT:
- Analyzed business roadblocks and future challenges.
- Conducted a workshop to facilitate brainstorming and ideation with staff and stakeholders.
- Conducted one-on-one interviews with different product leads and organized brainstorm sessions with stakeholders.
- Aligned strategies and identified customer journey findings.
BUSINESS DEVELOPMENT AND B2B SALES
- Deployed business model and customer journey outcomes from workshops to elevate partnership assets and support.
- Identified new B2B opportunities per country, focusing on localizing YAS’s product offerings, community cross-selling, and monetization strategy to grow commercial presence.
- Went to market with strategically aligned client outreach and engagement to facilitate introductions and increase YAS’s user base across new channels.
- Implemented a virtual deal dashboard with bi-weekly partnership updates.
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