SportBoost AST

AST (Asia Sports Tech) and SportBoost are teaming up to form a regional strategic partnership starting in November 2022.

This will be a value-generating collaboration for both sides as they will contribute collective expertise, new ideas, and mutual sharing of resources including business and investors network, capital, deal flow, exposure, and opportunities for business growth and future revenue.

In this partnership,  AST and SportBoost will also develop joint content and co-host online webinars.

AST will also support SportsBoost’s accelerator program and be the “Asian Expert” for the startups of SportBoost’s ecosystem and will provide valuable mentoring sessions for the founders.

The goal of this partnership is to accelerate innovation in the sports ecosystem and to develop thought leadership by leveraging each other’s core strengths including expertise, knowledge, and relationships. This will enable AST and SportBoost to grow their brand presence and explore commercialization opportunities in Asia and Spain respectively.  

We are excited to team up with SportBoost, a top-notch sports tech accelerator in Spain. We enjoy working with like-minded people who share the same vision as us – transforming the sports ecosystem. I believe this partnership will be value-added for both parties, it will allow AST to grow our presence in Spain and at the same time AST will leverage our network and expertise to help SportBoost and its startups to understand and explore the Asian market.” 

Jean-Baptiste Roy– Founding Partner of Asia Sports Tech

“We are delighted to join AST, one of the most important sportstech hubs in Asia, with the objective of growing our ecosystems, providing them with new opportunities in both markets, mainly in the networking and commercial area. Additionally to other ongoing partnerships, this agreement will help us to improve our scouting activity in the Asian continent, having better control of the talent in the region”

David Hernando Valdivieso – Head of Strategy


About SportBoost

We are an accelerator and co-investment platform specialising in sport, innovation and technology. We invest, accelerate and provide a range of resources through mentoring, networking, institutional sponsors and access to financing to lead the entrepreneurship projects to success. We have invested 1.2 million euros in different Sports Tech startups that have been selected after analysing more than 600 projects, of which 60% were international. Regarding co-investment, we have approximately co-invested around 2 million euros together with our partners, mentors and athletes. Our network of partners includes LaLiga, LaLiga Tech, Wayra and ESIC amongst others. In addition to SportBoost and Iker Casillas, other important sports personalities such as Pau Gasol, Kevin Durant, Rudy Fernández, Xavi Hernández, Unai Emery, Cesar Azpilicueta, Rich Kleiman, Travis Kelce, Odell Beckham Jr or Cristiano Ronaldo, as well as different Ventures Capitals and Business Angels from the sports business ecosystem have also participated in the investments.


About AST

Asia Sports Tech (AST), is an Asia-based strategic consulting firm dedicated to transforming Asia’s Sports, Esports, Sports Tech, Fitness and well-being ecosystems. AST provides Go-to Market and growth strategies, financial advisory services as well as ESG, Web3.0 and product innovation/supply chain strategies for a broad range of international clients.

AST’s deep market expertise and extensive global network make it uniquely placed to create value for clients, partners, and investors, and has established a track record of facilitating strategic partnerships, leading digital transformation, and connecting companies with investors to accelerate growth and build enterprise value. AST is headquartered in Hong Kong and has a presence in Shenzhen, Singapore, and Taiwan.


AST & YAS Join Hands to Power Insur-Tech in Sports

November 28, 2023

Unleashing the Mass Participation Sports Revolution in Asia: Your Ticket to Adrenaline, Innovation, and Global Fan Engagement!

November 23, 2023

🔥 From Backyards to Global Glory: Alternative Sports Leagues in the Digital Age 🏆

November 2, 2023

The Rise of Modern Stadiums: Shaping the Future of Sports in Asia

October 13, 2023