By Jean-Baptiste Roy (Founding Partner – Asia Sports Tech)


At a time when #sportstourism is growing, who doesn’t plan 🚴‍♀️ a #cycling tour, 🥾 #hiking holidays or 🤿 #scubadiving trip, there is massive potential to promote your destination through outdoor activities and particularly #trailrunning

As you know, I always like to start by some macro and trends when I analyse a #sector, an #investment or any kind of opportunity:
📈 :236%: Global Trail running market #growth in the last 10 years
💲:US$8.9B : Expected global #trailrunning #shoes market size in 2025
🏃‍♀️: 53% of participants are in the 40 to 59 age group –> higher income
🌎: Truly global participants with the second highest number in ITRA – International Trail Running Association are coming from an Asian country, #china 🇨🇳 after #france 🇫🇷

Last week, World Athletics organised the WMTRC 2023 Innsbruck-Stubai “World Mountain and Trailrunning Championship” and Alessio Punzi and his team brought the experience to the new level as you can see on the video to make you feel immersed in the race with:
– drones
– steadycam with runners following the participants along the 80km
– 3D aerial views
– Live data on timing, performance, terrain etc

At Asia Sports Tech, we do believe there even is more we can do to bring the experience to the next level with more #sportstech adoption but it is satisfying to see some new disciplines pushing the bar higher.

When Ski resorts are looking for new revenues due to the reduction in snowfall and more people want to be #outdoor and #active, this is becoming an interesting strategy for the #tourismindustry.

In addition to tourism, the business opportunities around #trailrunning are wide including:
#equipments : gears and shoes

And congrats again to Baptiste Chassagne and Team 🇫🇷 for winning the 🥇

If you want to understand better how you could leverage this opportunity for your #city#regionaldevelopment or your #brand, don’t hesitate to reach out.

Video credits: @wmtrc2023_innsbruckstubai Salomon La Sportiva
RunMotion Coach uHey Limited Insiders Julien Moix Rainer Duespohl Romain Adam UGLOW Kinomap Hyun Chang Chung

This list is just a start and please comment with other examples. Asia Sports Tech is working on several opportunities across the above themes – Reach out to us to learn more!