home fitness asia

Move It is one of China’s biggest connected fitness content and equipment makers. It has huge market share in Mainland China, but struggled with international penetration and sales.

AST created a robust international growth stratagem including market research, internal interviews and a competitive landscape study and advised the brand to adapt to global markets in relation to the product line, product offers, pricing, and partnerships.

Then we reached out, liaised, and negotiated with potential client categories (including but not limited to: content creators, gyms, fitness equipment makers etc.)


White label: Introduced and embedded white labelling as a significant and successful new revenue channel.

Distribution partners/sales:
Prospecting, outreach, and conversion across multiple countries and significant and significant global brands like the UFC and Top Rank



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